NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...



