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NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

DIARY: Naked model has FT all hot and bothered

marketing, Matthew Chambers, explains that using the larger lady is intended to show that its clothes fit ...

THE AD THAT TURNED THE WORLD UPSIDE DOWN: Saatchi & Saatchi opened its doors in 1970 with an ad (right) that served as a wake-up call to the business and potential clients

with all the usual bravado would dream of appear-ing without new organisational clothes. The Saatchi ...

Credit Suisse hands global branding to Amsterdam agency

includes O Neill clothing, Xerox, Elle.com and Italy s Pharmacia Corporation. ...

REVIEW: Marketing and advertising news in the week’s press

the fashion designer Jeff Banks to produce a range of designer clothing to rival Asda s George clothing ...

HOTLINE

campaign by BMP DDB. If she accepts, the cartoon would feature Hall removing her clothes while drinking ...

MoS direct dealing secures three new clients

special for grown-up men and women featuring business clothing will run in You magazine on 19 ...

BRAND SPEND ANALYSIS ... SHELL: Shell backs off as merger fever and threat of bad PR staunch advertising flow

of outlets - from clothing stores to cinemas. It also took a stake in internet service provider World ...

CLIENT ROUNDUP

s own-label clothing range, as a standalone high-street retailer. The move follows the launch ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

directions and getting behind various products - from cycling shoes to ordinary clothing - disaster has hit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.