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DIARY: Spurned Ruby waxed far from lyrical at the IAA Awards luncheon

. Steady on there, girl. Although anything to stop celebs shedding their clothes on-screen a la Rhys Jones ...

SCANDINAVIA: GUARDIANS OF CREATIVITY - Can Scandinavian agencies protect their creative reputation in the face of increasing globalisation? Tim Woolgar reports

. It is not alone. The clothing group H&M recently picked the small Finnish agency Hasan & Partners to handle its ...

MEDIA: VIVE: AN EXPERT'S VIEW - Laura James wonders whether Vive, a magazine for divorcees, is a publishing concept too far

the predictable glossy fare - loads of tips on how to reinvent myself, new clothes, new haircut etc - but Vive ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

MARKETING TO A NEW-MEDIA GENERATION: Network for Teens - With the broadening accessibility of the internet, teenagers are fast becoming a prime target for advertisers but, as Emma Hall discovers, they are a fickle audience

online much more readily than they do clothes. Companies such as Rools.com, an online debit facility ...

JWT uses Castaway parody for Hotpoint and Persil TV work

excitedly and pile all their clothes into the machine. Standing naked except for their shoes, they gaze contentedly at their nice clean clothes drying on a line. Their contentment evaporates when a gust of wind carries their clothes off to sea. The ad ends with the naked castaways chasing after their clothes ...

Fallon beats BMP to Budweiser task

of Ireland in Kinsale this year. Budweiser has announced that it is to launch a clothing range for men ...

DIARY: Naked model has FT all hot and bothered

marketing, Matthew Chambers, explains that using the larger lady is intended to show that its clothes fit ...

Y&R talks to ’real women’ in M&S repositioning

. The ads coincide with a new sizing initiative in which M s clothes to accommodate changes in body shapes ... are celebrating the end of summer because a new season means they can buy new winter clothes. We ...

CLIENT

to enable people to refresh their dry-clean-only clothes at home and will cost pounds 4.99. J. Walter ... . Marketing Anheuser-Busch is to launch a clothing range for men called the Genuine Article ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.