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THE BOOK OF LISTS: The 10 Most complained about ads

The clothing company, now the perpetual bete noire of the Advertising Standards Authority, found itself back ...

THE BOOK OF LISTS: The 10 Most contentious pitches

". 6. Hackett The upmarket clothes brand conducted a six-week pitch for an agency to handle ...

Dockers Europe hires BlueberryFrog

Dockers Europe, the clothing company owned by Levi Strauss, has hired BlueberryFrog ... clothing. The guerrilla drive is a departure from Dockers' recent marketing activities ... -shirts to consumers willing to try on its clothes. "We are bringing inventive buzz marketing into its own ...

Cheetham Bell lands Matalan brand task

Matalan has appointed Manchester's Cheetham Bell JWT to handle a 2 million brand awareness campaign, although the discount clothing retailer insists cdp-travissully's tenure of its main acount is secure. Cheetham Bell, which picked up the assignment after a pitch against a number ...

Fred Perry appoints Abel & Baker for an internet image task

The agency will launch a campaign consisting of two microsites designed to enhance the image of the brand internationally. Both microsites will go live this week. The first microsite is at www.veryveryfredperry.com where users can upload photos of themselves or friends, family and colleagues in Fred Perry clothing ...

Ben Sherman in global communications review

The clothing brand Ben Sherman is talking to agencies about its 5 million global above-the-line advertising account, currently handled by Explosive. The review comes just 18 months after ... "Cut from a different cloth". In August 2000, Explosive produced a series of tongue ...

DIARY: Shebah's birthday suit was used in Fennell ad

be fully clothed. Clearly, someone has failed to point out that a full-frontal nude of, ahem ...

The Screen test - Campaign Screen's international ad picks

and logo-free. Announcing the UK launch of the Japanese clothing giant Uniqlo, the work reinforces ...

MEDIA CHOICE: Clare Conley, Campaign's media reporter, loved Nike's "Art of Contradiction" supplement in Glamour

"The cover of this 22-page booklet for Nike Woman uses an innovative mechanism in which the female figure has the feel of the side of a matchbox. This sets the "fiery" tone of the booklet which humorously targets streetwise tough girls. It shows the clothes in action with pull-out badges and cards ...

MEDIA PERSPECTIVE: Middle-size media shops give a better fit than XXL option

I went into a clothes shop last weekend to buy a hoodie for my son. The racks were full, the only problem being that they were all large size and red, so I took my business elsewhere. Even so, Henry Ford's dictum seems alive and well in British retailing. There's a parallel with what ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.