14 Dec 2001
| by JEREMY WHITE
Dockers Europe, the clothing company owned by Levi Strauss, has
hired BlueberryFrog ...
clothing.
The guerrilla drive is a departure from Dockers' recent marketing
activities ...
-shirts to consumers willing to try on its
clothes.
"We are bringing inventive buzz marketing into its own ...
07 Dec 2001
The agency will launch a campaign consisting of two microsites designed
to enhance the image of the brand internationally. Both microsites will
go live this week.
The first microsite is at www.veryveryfredperry.com where users can
upload photos of themselves or friends, family and colleagues in Fred
Perry clothing ...
07 Dec 2001
| by CAMILLA PALMER
The clothing brand Ben Sherman is talking to agencies about its
5 million global above-the-line advertising account, currently
handled by Explosive.
The review comes just 18 months after ...
"Cut
from a different cloth".
In August 2000, Explosive produced a series of tongue ...
04 Dec 2001
and logo-free.
Announcing the UK launch of the Japanese clothing giant Uniqlo, the work reinforces ...
30 Nov 2001
| by CLARE CONLEY
"The cover of this 22-page booklet for Nike Woman uses an
innovative mechanism in which the female figure has the feel of the side
of a matchbox. This sets the "fiery" tone of the booklet which
humorously targets streetwise tough girls. It shows the clothes in
action with pull-out badges and cards ...
23 Nov 2001
| by CAMILLA PALMER
for the
outsized men's clothing chain High and Mighty.
The posters show the two friends poking fun at each ...
". The strapline is: "High and
Mighty. Small clothes we do not do."
The campaign launches on 26 November ...
16 Nov 2001
Lacoste, the French designer label, has appointed G3, the luxury
brands and leisure specialist agency, to handle the media planning and
buying for its 500,000 clothing account in the UK. G3's client
roster includes the jeweller Theo Fennell.
...
09 Nov 2001
| by CAMILLA PALMER
.
Previous work for the brand by Barrett Cernis featured a woman swapping
clothes with her convict ...
12 Oct 2001
Marks & Spencer has reported that clothing sales rose in the three
months to 29 September by 0.8 per cent. However, the George Davies
range, Per Una, has not had any impact on the figure as it was launched
too late. - General release.
...
12 Oct 2001
| by JENNY WATTS
lingerie range, Sloggi underwear for women and Hom men's
clothing.
No-one from either O ...