RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads
09 Nov 2001 | by KATRINA LOWES, head of consumer communications, BT and ANDREW HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division
afternoon - when most consumers are out and about buying chocolate. KIT KAT: 'CLOTHES SHOP' DIRECTORY ENQUIRIES: Which number do you require? MRS BROWN: Hello yes, it's a clothes ...



