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CLOSE-UP: LIVE ISSUE/CELEBRITY ENDORSEMENT - Guarding against celebrity brand embarrassment. Agencies can avoid pitfalls of using a 'face' to front an ad, Camilla Palmer writes

23 Aug 2002 | by CAMILLA PALMER

clothing and shoes while playing tennis. Similarly, there may also be clauses to ensure that the star must ...

WORLDWIDE ADVERTISING: Shrink to fit - It's been a tough year for ad agencies the world over, with more work, fewer staff and less money. Lisa Campbell talks to creative directors around the world and singles out the creative gems that have still managed to emerge

17 May 2002 | by LISA CAMPBELL

been painted with messages for anything from clothes to mortgage advice, Kneebone says. Sadly, however ... consolation is that things can only get better. THE CREAM OF RETAIL, FMCG AND CLOTHING ADVERTISING FROM AROUND ...

OPINION: Cowen on ... Egg

03 May 2002 | by MATTHEW COWEN

evidence that Mother has stolen HHCL's clothes - and simply deposed the older agency as the choice ...

TOP PERFORMERS OF 2001: Mother is Agency of the Year on the back of fantastic creative work and an enviable new-business record but Bartle Bogle Hegarty ran it a very close second

11 Jan 2002

steadfast advertisers. "Thank heavens people don't stop washing their clothes or wiping their arses," one ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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