MEDIA CHOICE: Jeremy Lee, a media reporter at Campaign, picks Diageo's latest activity for Smirnoff Black Ice
01 Nov 2002 | by JEREMY LEE
's new Smirnoff Black Ice in the pockets of trendy clothes on sale in shops such as Rokit and Junky..."For those who would rather spend on vinyl than clothes, Hyperspace has branded some of the country's most exclusive dance music record stores. Those hand-scrawled labels that tell you what the latest white label 12-inch actually is now come courtesy of Black Ice." ...



