to remove filtersAgencies line up as Matalan changes advertising strategy
30 Sep 2004 | by Staff,
LONDON - The discount clothing retail company Matalan is looking for an advertising agency
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Close-Up: Newsmaker - A year in the life of the first quality compact editor
01 Oct 2004 | by Ian Darby
Greatest extravagance: I send all my clothes to the dry cleaners Most treasured possession: Tiffany ...
Sure Crystal for Men features style icons in ads through Lowe
24 Sep 2004 | by John Tylee
their star status by being photographed with white marks under the armpits of their clothes. Each execution aims to support the claim that the product reduces white marks on dark clothing. They carry ...
European Media: The Ethnic Media Dilemma
24 Sep 2004
station Media Tropical, while another station, Africa No. 1, frequently pulls in upmarket clothing brands ...
Media: Behind the hype - Advertisers continue to put faith in takeover deals
17 Sep 2004
: first, showcasing Asda's "extra special" food, clothing and home ranges; second, increasing the number ...
World: Stuart Elliott in America
17 Sep 2004 | by Stuart Elliott, the advertising columnist at The New York Times
clothing, which would bear the logo of the basketball team for which Bryant played and its nickname ...
Marketing by Music: The refuseniks
17 Sep 2004
linked to a soft drink or brand of clothing, turning its raison d'etre into a jingle. Tracie London ...
Mothercare hands OgilvyOne UK direct marketing account
10 Sep 2004
The agency's first work will promote the store's new toddler clothing range. Mothercare renewed its focus on marketing at the end of last year when it created a senior marketing role to target consumers more effectively. St Luke's picked up the £3 million advertising account in February in a pitch ...
Bold 2 in 1 ad broadens family association
10 Sep 2004
of clothing the focal point of a drama. It is set in an airport departure lounge where a family is stranded ...
Germany: Europe's giant still sleeps
10 Sep 2004
and Aldi brands are regarded by many as wolves in sheep's clothing. Yes, they are by far Germany ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
