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JWT teams Persil with sports brands

The campaign has been devised to promote Persil, the UK market-leading washing detergent, as the most effective product for washing bright and white clothing. JWT has created four different poster executions, each of which features a close-up shot of a brightly coloured polo shirt with the manufacturer ...

MEDIA SPOTLIGHT: What are the weekly men's magazines made of?

BBDO Naked breast count: 0 (if you count a coat of Dulux as clothing) ZOO WEEKLY Publisher: Emap ...

O&M launches Harrods' The Designer Studio

Ads will appear in Marie Claire, Elle and a selection of other women's monthlies and intend to make young women aware of Harrods' newest offering. The Designer Studio, which opens in February, will sell clothes by designers such as Roland Mouret, Jonathan Saunders and Gharani Strok. Three ...

TBWA London creates first TV ads for Cahoot

are being smart with money." In the first ad, called "cops", two plain-clothes policemen are seen chasing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.