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Agencies line up as Matalan changes advertising strategy

LONDON - The discount clothing retail company Matalan is looking for an advertising agency

Sure Crystal for Men features style icons in ads through Lowe

their star status by being photographed with white marks under the armpits of their clothes. Each execution aims to support the claim that the product reduces white marks on dark clothing. They carry ...

European Media: The Ethnic Media Dilemma

station Media Tropical, while another station, Africa No. 1, frequently pulls in upmarket clothing brands ...

Media: Behind the hype - Advertisers continue to put faith in takeover deals

: first, showcasing Asda's "extra special" food, clothing and home ranges; second, increasing the number ...

World: Stuart Elliott in America

clothing, which would bear the logo of the basketball team for which Bryant played and its nickname ...

Marketing by Music: The refuseniks

linked to a soft drink or brand of clothing, turning its raison d'etre into a jingle. Tracie London ...

Mothercare hands OgilvyOne UK direct marketing account

The agency's first work will promote the store's new toddler clothing range. Mothercare renewed its focus on marketing at the end of last year when it created a senior marketing role to target consumers more effectively. St Luke's picked up the £3 million advertising account in February in a pitch ...

Bold 2 in 1 ad broadens family association

of clothing the focal point of a drama. It is set in an airport departure lounge where a family is stranded ...

Germany: Europe's giant still sleeps

and Aldi brands are regarded by many as wolves in sheep's clothing. Yes, they are by far Germany ...

Harvey Nichols unveils DDB campaign

both of the clothes and the food in a style that links all the executions under the concept of heaven ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.