to remove filtersTop Performers of 2005: International Advertiser of the Year - Dove
09 Dec 2005
advertising by embracing dirt instead of showing it as the scourge of clean clothes. The "dirt is good ...
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Mother and WCRS pitch for £10m Armani task
09 Dec 2005 | by James Hamilton
's sexuality. The UK clothing market is valued at £35 billion annually. In its most recent figures, Armani ...
The A List: (Part 7 of 11)
05 Dec 2005
's impossible to get into and clothes that are impossible to put on ... What objects do you always carry ...
The World: MEC wins $110m VF Corp
25 Nov 2005
Mediaedge:cia has won the $110 million buying account for the clothing manufacturer VF Corp, in a...VF Corp, which owns clothing lines including Lee Jeans, Nautica and North Face, started the pitch last month after OMD resigned the account. ...
Close-Up: Live Issue - Has M&S been saved by advertising?
18 Nov 2005
quality and fashionable enough to drive sales. However, M&S, like most clothing retailers, is well aware ... the clothing line was right was a very smart move on M&S's part and at the heart of the company's success ...
The Work: New Campaigns - The World
18 Nov 2005
, technology and clothing. Nordstrom has e-mailed 2.5 million customers inviting them to the site. Called ...
The Work: International Private View - Creative
18 Nov 2005 | by Tim Mellors, president and chief creative officer, Grey Worldwide, North America
Let's begin with something from the Hindustan Times (5) (mmm, it almost makes you feel like a globetrotter just saying it). The three- word message "Plant more trees" is cleverly counter-pointed by a very realistic shot of bats hanging among the Monday wash on a clothes line. Do bats really hang in trees? Do ...
The Direct Approach: Influencing the influencers
04 Nov 2005 | by Ian millner, Iris
and managing return on investment, exposed advertising as the emperor's new clothes? The problem ...
The Direct Approach: Morality tale
04 Nov 2005 | by Gary Sharpen, Red Cell Response
's look at what happens when people go shopping. The shop window may display clothes and have messages ...
Trendspotting goes mainstream
21 Oct 2005
is really a market research event. "We did one project for a clothing company where we went to small towns ... of teenagers to come away for the weekend and do things like make their own clothes. That's the only real way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
