by making their brand part of the gaming experience. The clothing brand Ben Sherman, for example, ran a ... and advertising. The brand built an in-game, fully interactive store, where players could buy clothes from Ben ... by letting people try on its clothes without having to go into a store. It also associated the brand ...
It is understood to have asked online specialists to provide ideas on how it can use digital channels to promote its range of clothing, watches and fragrances. A spokeswoman for Burberry confirmed that it had contacted agencies, but denied an official pitch process had been started. She said: "Digital ...
inside the clothes of her fifth son before he went to boarding school. The 37-year-old Droga quit ... , the viral campaign for the clothing client Ecko featured seemingly clandestine footage of a graffiti artist ...
The agency, which this week announced it was changing its name to Farm following its merger with the agency in June, won the business after a final pitch against JWT's fashion specialist, JWT Label. Evans, which specialises in clothes for women sized 16 to 32, has hired the agency as it looks to increase its ...
The Swedes are rather good at creating global brands, it seems. Where do those cheap, chic clothes hanging in your wardrobe come from? H&M, perhaps? And where did you buy the wardrobe? Could it possibly have been Ikea? If you drove to Ikea in a Volvo or a Saab (preferably while listening to Abba), you get ...
frequently means that you drive a specific car within a game, or wear certain clothes, or buy a highlighted ...
. Berghaus, the outdoor clothing manufacturer, sent its new agency a box of its products and a map reference ...
is to get to Joe Bloggs in the street with product features and celebrity features on food and clothing ...
Compagnie Parigi Audio post-production: Top Digital Exposure: European TV THE LOWDOWN Clothes in a ... to Hell, where old ladies wearing horns and red clothes taunt him. However, having his mouth cleaned ...
meetings, I really can't see the logic in wearing clothes that need to be dry-cleaned/ironed. A: Explain ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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