Media Perspective: Brand values must mean something to win over customers
19 Oct 2007 | by Russell Davies, russell@russelldavies.com
, sexy women in ridiculously revealing clothes. Both brands have been given very clear positionings ...
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The Work: New Campaigns - The World
26 Oct 2007
store group. It comes as US clothing retailers face their worst season for five years, having been ... . Macy's derives 85 per cent of its sale from clothing, shoes and accessories. The commercial marks ...
My first ad
31 Aug 2007
that Ambre Solaire left on your clothes for years afterwards, and (not too subtly) sex. So ...
The Work: New Campaigns - The World
17 Aug 2007
introduces Kmart's range of children's clothing and its variety of school supplies. The 14 TV spots ...
The Work: New campaigns - UK
10 Aug 2007
director; Rachel Day, marketing manager, Hackett Brief: Launch the autumn/winter 2007 clothing range ... /winter 2007 clothing range with a poster campaign complete with tennis theme and a new face of the brand ...
Kitcatt Nohr lands £11m Tyrwhitt brief
15 Jun 2007 | by Staff
mail-order clothing line, online ordering system and high-street stores. The review, which kicked off ...
Adland's lost property
16 Feb 2007
with the clothing company Haggar, where the agency took an equity stake as part of its compensation ... . In one current deal, Stream has negotiated for a cut of the future sale of a range of clothing, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
