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The Work: New Campaigns - The World

. As the music changes from rock to hip-hop electronic, the main character's clothing and background change ...

GT to handle digital TK Maxx business

TJX Europe, the owner of the discount clothing retailer, called a pitch for the digital account in July. TK Maxx had no incumbent digital creative agency in place, but had previously worked with Quantum Maze. Four agencies, including GT, pitched for the business. It is understood that GT ...

Media: Forum - Is qualities' price rise wise?

operations. Brave investment, you might argue, given that everything else (fuel, food and clothing ...

Close Up: 24 hours with ... Russ Lidstone

Walk back to the tent through pouring rain. Remove wet clothes. Lie on the floor where my side ...

The Work: New Campaigns - The World

, they attempt to put women's clothes on him. The ad, which breaks in Argentina, Uruguay and Chile, warns ...

Shane Meadows directs energy efficiency ad

recently directed an ad for Asda's Back to School range of clothing. ...

New Hovis ad - Watch it here

s major historic events, to deliver it to his mum in 2008. As he walks out of the shop, wearing a cloth cap and scruffy clothes, he is almost run over by a horse and carriage. As his journey progresses, and his clothes change to suit the era, he runs past women s rights marches, posters for the Titanic ...

Media: Chatter

"There will always be an argument for using celebrities in fashion. However it feels wrong to spend money on a celebrity endorsement when money is tight." - Fiona Lambert, the brand director for Asda's George clothing range, on dropping Coleen Rooney in favour of using members of the public "We ...

The Work: New campaigns - UK

historic events, to deliver it to his mum in 2008. As he walks out of the shop, wearing a cloth cap and scruffy clothes, he is almost run over by a horse and carriage. As his journey progresses, and his clothes change to suit the era, he runs past women's rights marches, posters for the Titanic and young ...

The World: Insider's View - Spain

-night TV show: an absurd character in cheesy clothes enters the national contest to represent Spain ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.