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PHD retains $300m Gap global media account

The US-based clothing retailer called a procurement-led review of its business in May . PHD has held the estimated 30m pan-European Gap account since January 2007 when it pitched against the incumbent, ZenithOptimedia. However, the bulk of Gap's spend is focused on its Gap, Banana Republic and Old ...

M2M on alert as Mango calls pitch

Mango, the high-street clothing chain, is reviewing its UK media planning and buying business

M&S features Minogue and Kay in Christmas campaign

Marks & Spencer will this week launch a Christmas marketing campaign for its food, clothing...Minogue, Twiggy, Lisa Snowdon, VV Brown and Jamie Redknapp, for a dance-themed clothing ad, while Caroline ... . The campaign kicks off this Wednesday (3 November) with the first airing of the clothing ad on ITV1 during ... Christmas videos. The site will also include a Christmas gift finder, a clothing size detective and a ...

Media Headliner: TMG shows faith in Cruickshank's digital vision

, clothes and beauty, arrived at TMG in March following senior roles at Hearst Digital and VideoJug and five ...

Which? illustrates testing rigour with dirty dog ad

Two TV ads focus on the stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera. To test how well washing machines remove pet odour, Which? uses clothes slept on by dirty dogs, so 'Washing Machine' follows a dog racing through fields ...

Cat Deeley in 3D Cosmo special edition

with Boots and the Clothes Show in Birmingham in December. Justine Southall, publishing director ...

Press Lions Grand Prix winner disqualified

for Dixons.co.uk. RKCR/Y R won a Silver Lion for its Shock and Souls Clothing Store campaign. AMV BBDO won ...

Anomaly's Be Stupid lands Outdoor Grand Prix

for the clothing store Shock and Soul, and M C Saatchi, which picked up a Bronze for its Sandals campaign ...

ZenithOptimedia, MediaCom and AMV BBDO lead Media Lions shortlist

ZenithOptimedia is shortlisted for its work in the Best Use of Social Media Marketing and the Clothing, Footwear Accessories category for Hardchorus' work for Puma. It is also nominated in the Financial Products Services category for its work on the Load Go' campaign for client O2. MediaCom ...

GETTING INTO THE RETAIL GROOVE

through a wide range of commercial and promotional activities. The clothing retailer Lipsy approached us ... presented, a joint-venture clothing line was decided. The next step was to find a shortlist of artists who ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.