IPC kicks off review for Look magazine
04 Nov 2010 | by Anne Cassidy
to the account. The brand s most recent TV campaign, by Grey, shows a flickering montage of clothes ...
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Iris nets more work from Adidas
22 Nov 2010 | by Sara Kimberley
The agency, which is on the sports clothing brand's roster, will be responsible for launching the adiZero F50 Prime football boot in February. It will also launch the new 2011 kit for Adidas five marquee clubs - Chelsea, Liverpool, AC Milan, Real Madrid and Bayern Munich - in May. Iris began ...
M&S features Minogue and Kay in Christmas campaign
02 Nov 2010 | by Mark Banham
Marks & Spencer will this week launch a Christmas marketing campaign for its food, clothing...Minogue, Twiggy, Lisa Snowdon, VV Brown and Jamie Redknapp, for a dance-themed clothing ad, while Caroline ... . The campaign kicks off this Wednesday (3 November) with the first airing of the clothing ad on ITV1 during ... Christmas videos. The site will also include a Christmas gift finder, a clothing size detective and a ...
Mother beats Publicis to New Look account
07 Oct 2010 | by Anne Cassidy
, the retailer diversified into men's clothing, which has been rolled out to more than 20 per cent of its stores ...
Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
Two TV ads focus on the stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera. To test how well washing machines remove pet odour, Which? uses clothes slept on by dirty dogs, so 'Washing Machine' follows a dog racing through fields ...
BBH scoops £10m Matalan business
09 Sep 2010 | by Anne Cassidy
Matalan, the clothing and homeware retailer, has appointed Bartle Bogle Hegarty to its £10m
Close-Up: Does sex still sell in advertising?
06 Aug 2010 | by John Tylee
subliminally. The subtext of most washing powder ads was that freshly laundered clothes increased your pulling ... 't right for every brand. It's a bit like turning up to a party wearing clothes in which you feel ...
Eden lands Jigsaw as second client
22 Jul 2010 | by Matt Williams
The agency picked up the comms planning and media buying for the clothing retailer without a pitch. Its first work for the brand will be to oversee its autumn/winter campaign, which is due to break later this summer. The campaign will include press, digital and outdoor activity, as well as PR ...
Press Lions Grand Prix winner disqualified
23 Jun 2010 | by Arif Durrani
for Dixons.co.uk. RKCR/Y R won a Silver Lion for its Shock and Souls Clothing Store campaign. AMV BBDO won ...
Anomaly's Be Stupid lands Outdoor Grand Prix
22 Jun 2010 | by Matt Williams
for the clothing store Shock and Soul, and M C Saatchi, which picked up a Bronze for its Sandals campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
