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Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
Two TV ads focus on the stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera. To test how well washing machines remove pet odour, Which? uses clothes slept on by dirty dogs, so 'Washing Machine' follows a dog racing through fields ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



