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Media Network of the Year: Maxus

ceremonies in Asia. Its activity for Fiat and the clothing brand Arrow also impressed. While Maxus will look ...

Carat triumphs at Campaign Media Awards

The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...

Are kick-backs a problem?

week, in the nursery clothes of AA Milne and shifted the scene of the action from the West End ...

What is technology's role in out-of-home media?

and clothes to create the smart casual look, reflecting the current new brand, Foster's Gold ...

'The over-50s is a huge market that is untapped'

-street shops and clothing or accessories all now form a part of a magazine's brand innovation. The printed ...

Droga5 New York wins Outdoor Grand Prix

to change from their winter clothes to summer wear in 12 seconds the amount of time it takes to fold up ...

Mindshare set to win London Business School

The agency fought off competition from Arena Media, Carat and Maxus after a review was launched at the start of the year. The account was handled by Cloth Court Communications on a caretaker basis and Cloth Court did not pitch. The London Business Schoool intends to focus on ramping up awareness ...

Arena Media lands Sportsdirect brief

. Sportsdirect.com supplies a range of equipment, clothing, footwear and accessories from brands including Reebok ...

Oxfam ads showcase vintage clothes

clothing offering....the stories behind the clothes. The creative director on the campaign is Mark Roalfe, with art direction ... them as a credible, authoritative retailer for vintage clothes was a relatively easy one." ...

David LaChapelle directs Sky drama promos

Three 30-second ads are running from today (11 January), ahead of the show's arrival in February on Sky 1. They were filmed on location in Majorca and produced by Sky's in-house creative team. Surreal scenes from the ads include cast members standing fully clothed in a swimming pool while being ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.