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Media Network of the Year: Maxus

ceremonies in Asia. Its activity for Fiat and the clothing brand Arrow also impressed. While Maxus will look ...

Carat triumphs at Campaign Media Awards

The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...

Are kick-backs a problem?

week, in the nursery clothes of AA Milne and shifted the scene of the action from the West End ...

What is technology's role in out-of-home media?

and clothes to create the smart casual look, reflecting the current new brand, Foster's Gold ...

Do advertisers get targeting the over-50s right?

to research products and services online and are as likely as the population as a whole to buy CDs, clothing ...

'The over-50s is a huge market that is untapped'

-street shops and clothing or accessories all now form a part of a magazine's brand innovation. The printed ...

Droga5 New York wins Outdoor Grand Prix

to change from their winter clothes to summer wear in 12 seconds the amount of time it takes to fold up ...

Gordon Ramsay

, Ramsay falls off a cliff into some rather cold water fully clothed. As he struggles to keep afloat, his ...

Eaves and Boyd put content at heart of comms

Edinburgh. Prone to wearing slightly flamboyant clothing, the diminutive dandy Boyd is also said to go ...

Mindshare set to win London Business School

The agency fought off competition from Arena Media, Carat and Maxus after a review was launched at the start of the year. The account was handled by Cloth Court Communications on a caretaker basis and Cloth Court did not pitch. The London Business Schoool intends to focus on ramping up awareness ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.