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CLOSE-UP: PERSPECTIVE; The new Pepsi ad: nice idea, shame it looks so cheap
12 Apr 1996 | by STEFANO HATFIELD
of the emperor s new clothes. That Pepsi ad......Thank God Lent is over and we can give up giving up being horrible to people. Time for a bit of the emperor s new clothes. That Pepsi ad... So, you spend dollars 500 million introducing your new blue can; you run (or rather your PR company, Matthew Freud, runs) a stunning PR campaign generating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
