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The Work: New Campaigns - UK

dives, fully clothed, into a hotel pool.The strapline appears: "Knowing you've earned every second ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

CLIENT ROUNDUP

s own-label clothing range, as a standalone high-street retailer. The move follows the launch ...

Boo.com on brink of calling in receivers

heads French luxury clothing group LVMH. According to reports on Reuters this morning, Groupe Arnault ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.