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NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

03 Nov 2000 | by JAMES CURTIS

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

CLOSE-UP: ADVERTISER OF THE WEEK/FRENCH CONNECTION - TBWA plans to promote fcuk to a wider audience. The fashion brand is now extending its marketing to TV. Matthew Cowen reports

01 Sep 2000 | by MATTHEW COWEN

. We want to reach further and we want to sell more clothes. People might be surprised but we ...

Boo.com on brink of calling in receivers

17 May 2000

heads French luxury clothing group LVMH. According to reports on Reuters this morning, Groupe Arnault ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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