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The Work: New campaigns - UK

historic events, to deliver it to his mum in 2008. As he walks out of the shop, wearing a cloth cap and scruffy clothes, he is almost run over by a horse and carriage. As his journey progresses, and his clothes change to suit the era, he runs past women's rights marches, posters for the Titanic and young ...

The Work: Private view

drawback for me. The clothes that are featured in the fashion crimes all look like they are from a trendy ...

The World: Ban exposes China's ad censorship anomalies

To Western eyes, Unilever's Ogilvy-created TV commercial for Pond's didn't come across as offensive. Tastefully photographed, it featured a young and fully clothed actress extolling the virtues ... I drop my clothes on camera, I'll become famous and rich'," another source close to the Chinese film ...

The Work: New Campaigns - The World

is to make people embarrassed and uncomfortable and forces them to wear light-coloured clothes. The TV ...

The Work: New Campaigns - The World

store group. It comes as US clothing retailers face their worst season for five years, having been ... . Macy's derives 85 per cent of its sale from clothing, shoes and accessories. The commercial marks ...

Media Perspective: Brand values must mean something to win over customers

, sexy women in ridiculously revealing clothes. Both brands have been given very clear positionings ...

My first ad

that Ambre Solaire left on your clothes for years afterwards, and (not too subtly) sex. So ...

The Work: New Campaigns - The World

introduces Kmart's range of children's clothing and its variety of school supplies. The 14 TV spots ...

The Work: New campaigns - UK

director; Rachel Day, marketing manager, Hackett Brief: Launch the autumn/winter 2007 clothing range ... /winter 2007 clothing range with a poster campaign complete with tennis theme and a new face of the brand ...

The Annual 2006: Top 10 digital ads

After you're done plugging headphones into your Mac, just blow into them and the "babe" on screen starts to lose her clothing the harder you blow. Builds well on the idea that Lynx gives guys sexual powers. Agency: Dare Creatives: Flo Heiss, James Cooper, Alistair Robertson 2. ARMY ON EVEREST ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.