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H&M features Beckham in debut Super Bowl TV ad

The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

Watchdog bans Drop Dead ad featuring skinny model

The Advertising Standards Authority (ASA) has banned an ad for clothing brand Drop Dead, for using...that made her appear thinner. In contrast, the advertising watchdog did not ban a TV ad for clothing ... campaigns, while the ASA said that the model, who was in clothing that "emphasised the length and slimness ...

Forget catwalks - This is how to get boys into fashion

of the dancers at any time and check out the clothes, we had to create a series of break-out moments whereby ... stop what they were doing and come to life to show off their clothes. The intro sequence alone ... that people love the performances, the experience and the clothes. And men now realise that Asos is not just ...

EBay launches A/W fashion campaign

EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet..... Created by DDB Tribal in Germany, the campaign strapline reads: "The clothes you love direct from ...

Jack Wills catalogue banned for 'offensive' nudity

University clothing brand Jack Wills has been forced by the ASA to pull a number of pages in its

Matalan pushes spring clothing range with picnic ad

Matalan has launched its second ad campaign since its return to TV with a showcase of its spring collections, developed by BBH.

Agencies line up for Boden ad account

LONDON - Boden, the mail-order clothing retailer, has called a pitch for its advertising account....of 168 million. Its clothing and accessories are available through mail order, online and telephone. ...

Triumph models to strip during 'Sex And The City 2' screenings

The lingerie brand has created a 60-second ad to be shown before the screening of the movie. During the opening night of screenings on 28 May, models will perform a catwalk in the auditorium, taking off their clothes to reveal Triumph bras and recreating the ad as it appears on-screen. Triumph has ...

DLKW lands account for surf clothing brand

LONDON - Ethical surf clothing company Finisterre has appointed Creston Group's Delaney Lund Knox...in Cornwall and produces ethical clothing such as waterproof jackets and base layers for surfers made ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.