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Asda hires LBi to revamp websites

29 Sep 2011 | by Sara Kimberley

electrical items, furniture, toys and clothing, as well as food and financial products, through the three ...

House of Fraser hires search and social agencies

07 Jun 2011 | by Sarah Shearman

to increase visibility of its clothing range in search, engage with more customers, and improve retention ...

BBH goes round in circles filming new Matalan campaign

27 May 2011

Based on the idea of "feel good fashion", writing the Matalan campaign should have been simple. "We open on lots of models having fun round a pool, wearing clothes from Matalan." Right? Wrong. "It's kind of an infinite looping pool-party-cum-catwalk with a nod to causality where the action ...

Littlewoods reviews £9 million advertising business

14 Apr 2011 | by Anne Cassidy

The clothing retailer has sent out a request for information to agencies ahead of a pitch for the business. Leo Burnett has declined to repitch. Littlewoods, which is owned by the Shop Direct Group, first appointed Leo Burnett to handle its advertising in July 2009. The review follows a decision ...

Fallon lands £5m House of Fraser ad account

07 Apr 2011 | by Matt Williams

The agency won the business following a pitch against Euro RSCG London, and will handle a national brand-building campaign for the department store group. Following the appointment, it s expected that Fallon will sever its final ties with French Connection. The agency s relationship with the clothing ...

Matalan pushes spring clothing range with picnic ad

06 Apr 2011 | by Ed Owen

Matalan has launched its second ad campaign since its return to TV with a showcase of its spring collections, developed by BBH.

Marks & Spencer unveils spring clothing ad

22 Mar 2011 | by Ed Owen

Marks and Spencer's spring clothing campaign breaks tomorrow (23 March), with a 50-second TV ad..., but their underclothes are saved thanks to the clothes. The technology features in jeans, chinos and suits. "Killer ...

MPG Media Contacts wins £1.5m fashion brand account

11 Feb 2011 | by Katherine Levy

Medwinds' own brand of clothing, footwear and accessories. MPG Media Contacts will be responsible ...

Harrods escapes ban for 'murder' ad

02 Feb 2011 | by Ed Owen

The ad appeared in Harrods' in-house magazine, promoting clothing and accessories sold in the store. It is understood to have been created in-house. In the ad a woman is pictured lying on a bloodstained floor at the foot of a staircase. A man holding a heavy candlestick stands next to her and text ...

Debenhams to sponsor Neighbours on Channel 5

10 Jan 2011 | by Maisie McCabe

". 'Neighbours' actors will also be offered Debenhams clothes to wear on promotional UK trips. Jane Exon, head ...

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