to remove filtersIs top Trinity job impossible?
17 May 2012 | by Alasdair Reid
under pressure, so the sector has had to cut its cloth accordingly, but Trinity Mirror has been one ...
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Is Saturday key for brands?
24 May 2012
We've always known that daily newspapers have their biggest sale on a Saturday. Not for nothing is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ...
Katherine Levy: The big bad wolf in the story is actually The Guardian itself
22 Mar 2012 | by Katherine Levy
clothes on your back or hot food in your belly. And, as an advertiser, I would want to be where the best ...
Media Network of the Year: Maxus
15 Dec 2011
ceremonies in Asia. Its activity for Fiat and the clothing brand Arrow also impressed. While Maxus will look ...
Carat triumphs at Campaign Media Awards
24 Nov 2011 | by Jeremy Lee
The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...
Are kick-backs a problem?
13 Oct 2011 | by Alasdair Reid
week, in the nursery clothes of AA Milne and shifted the scene of the action from the West End ...
What is technology's role in out-of-home media?
22 Sep 2011 | by Nigel Clarkson and Rebecca Bainbridge
and clothes to create the smart casual look, reflecting the current new brand, Foster's Gold ...
Do advertisers get targeting the over-50s right?
28 Jul 2011 | by Staff
to research products and services online and are as likely as the population as a whole to buy CDs, clothing ...
'The over-50s is a huge market that is untapped'
08 Jul 2011
-street shops and clothing or accessories all now form a part of a magazine's brand innovation. The printed ...
Droga5 New York wins Outdoor Grand Prix
21 Jun 2011 | by Matt Williams
to change from their winter clothes to summer wear in 12 seconds the amount of time it takes to fold up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
