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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

Slothful shoppers bored with established clothing labels, stagnating figures for consumer spending...Slothful shoppers bored with established clothing labels, stagnating figures for consumer ... of choice in stealing a march over the competition. Clothes rails full of press samples, champagne ... advertising. Although the job in hand for Marks and Spencer clothing range is on a larger scale ...

STOP PRESS: M&S merges press offices under Challier

advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

Rowland Communications gets DuPont's Teflon PR job

clothing. Rowland works on other DuPont accounts, including Lycra in the UK, which it won early last ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

clothing and removed merchandise from 400 stores. Benetton defends its use of shock tactics in its ... of clothing is questionable. Perhaps the Italian firm s global shock tactics have finally gone too far. ...

INTERNATIONAL: DuPont review leads to agency talks

, but now works in areas such as food and nutrition, healthcare, electronics and clothing. ...

NEWS: STOP PRESS

, the French clothing company, has hired Erica Crome Public Relations to boost its image. Erica Crome was set ...

Third Planet sets up a dedicated boardsports unit

strategy. Youth and lifestyle agency Third Planet already works for skateboard-clothing brand Vans ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

. It will sell top-end Karan clothes and accessories (ladies suits pounds 1,200, men s pounds 1,400) from ... week of the store opening, it sold pounds 300,000-worth of clothes, and on the first Saturday alone ...

THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week

TERESA CASH Michael Humphries and Partners The ban will open up a number of opportunities for others, but I m not sure where the tobacco companies can go. It may be the case that they will take the Alfred Dunhill route and go into clothes, aftershave or other products to get round the ban ...

MEDIA: Could ad agencies be in danger of losing the plot?

consultant argued: In the same way that the financial services sector sat around believing a clothes ...

 

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