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Norwegian outdoor clothing brand Helly Hansen has hired Hill & Knowlton to manage its global PR....It is the first time the niche adventure clothing and workwear brand has used PR on an international scale. Previous campaigns, run by local agency PR-operatørene, were based around outdoor pursuits such as skiing and kiteboarding. H K clinched the £100,000 account after a pitch against Burson ...
All three agencies which pitched two weeks ago to mount a PR campaign for a clothing range under...All three agencies which pitched two weeks ago to mount a PR campaign for a clothing range under ... for the account, to promote a Barbie clothing range for kids. (PR Week, 11 June) . The brief was to target the six- to ten-year-old age group, promoting a new range of clothes which would be sold through ...
When two Leicester pubs banned certain clothes brands last month, the labels found themselves...Luxury clothing brands more typically associated with conservative values were hauled over ... association between people labelled as troublemakers and certain clothing brands. Kappa-slappa culture ... the reputation of the clothing long term. Fashion PR agency Iroquois’s managing director Catherine Morris ...
The only surprising event this week in Brighton was that the champagne at the Bell Pottinger bash in the Grand Hotel ran out before I arrived.
Ad agencies are beginning to challenge PR s key role in the booming area of advertorials, writes Cathy Bond
Swedish clothing company H&M, known in the UK as Hennes, has appointed Kristina Stenvinkel...Swedish clothing company H s plans to open 50 new stores across Europe in the next year. She will report to world-wide marketing director Helen Dracke, and work closely with Lena Ostlund, head of the press office. She will be responsible for internal and external communications ...
Fashion and lifestyle specialist Rain Communications has been chosen to help luxury label Beulah London reach the fashion-conscious consumer.
High street clothing chain Wallis has hired Quantum PR to promote a new clothing range - W...High street clothing chain Wallis has hired Quantum PR to promote a new clothing range - W.woman. Work on the project, which was won without a pitch, started this week. Red Rooster PR handles Wallis high street brand. ...
from at least three agencies to launch a new Barbie clothing collection....from at least three agencies to launch a new Barbie clothing collection. US firm Mattel, which ... s clothing to bed linen. Ketchum Life, Talk Loud PR and Shine Communications are known to have ... clothing range. Barbie has traditionally targeted the three-plus age group, but is set to launch a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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