Pony introduces 'urban' clothing
21 Apr 2004
Pony, the sports brand that reached its peak in the 70s, is attempting to revive its fortunes with its first clothing range since the 90s and a move into childrenswear.
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A series of 30-second television commercials for George clothing, the label sold through Asda stores, starts this Friday. The ads coincide with the run-up to the new school year in September. The campaign concentrates on children s clothes, and promotes the idea that clothes should be fun, durable,...
Pony, the sports brand that reached its peak in the 70s, is attempting to revive its fortunes with its first clothing range since the 90s and a move into childrenswear.
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