Word of Mouth - Wimbledon's brand champions
21 Jul 2009 | by Katie Edgar
Clothing brands beat official sponsors in Wimbledon buzz grand slam...William's appearance in the Nike Women's Fall Athlete Court Dress saw buzz around Nike women's clothing peak. Clearly the Nike clothing sponsorship strategy relies on the players staying in the competition and it is appropriate for Nike to sponsor clothing - less so for HSBC. That said, clothing sponsorship appears ...



