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Bono and wife sell stake in fair trade clothing brand

LONDON - French luxury goods manufacturer LVMH has bought a stake in fair trade clothing firm Edun

Gill appoints Edge Digital for email marketing push

LONDON - Gill, the technical sailing clothing brand, has appointed Edge Digital to deliver its

Caspian LDM wins Cotton Traders list management

LONDON - Mail order clothing company Cotton Traders has appointed Caspian List & Data Management

Aston Martin named coolest brand at CoolBrands Awards

LONDON - Aston Martin has been named the UK's coolest brand, followed by Alexander McQueen clothing...established brands Bang Olufsen, Bentley and Selfridges. Agent Provocateur clothing, which recently ... institutions." Top 20 CoolBrands 1. Aston Martin (Automotive) 2. Alexander McQueen (Clothing) 3. iPod (Technology Communication) 4. Agent Provocateur (Clothing) 5. Bang Olufsen (Technology Communication ...

Vern and Tess to front new Tesco campaign

promoting its summer clothing range....couple modelling our clothing. They are a popular, well-loved couple who we know our customers like ... Naomi Campbell in a TV spot which ran several years ago for its Cherokee range of clothing. Kay, who ...

Leeds festival calculates real cost of shopping

up the "price-per-wear" of an item of clothing over its lifetime.

Joules appoints Equi=Media to boost online sales

LONDON - Clothing firm Joules has appointed Equi=Media to put in place a digital search strategy...Joules sells clothes for women, men and children, along with a range of equestrian clothing, via the web, in its own stores, and through other high-street retailers. Equi=Media has been tasked with building online sales through a paid-search strategy, driving leads to the Joules website. The search ...

Scotch House hires Yellow Door for repositioning

Fashion specialist Yellow Door has been appointed by luxury clothing group Scotch House to handle...Fashion specialist Yellow Door has been appointed by luxury clothing group Scotch House to handle PR for a repositioning of its brand. The retailer, which is owned by Great Universal Stores, is being revamped to appeal to a younger audience. Scotch House, a sister company of clothing ...

Spoof viral scoops top digital Cannes prize for droga5

LONDON - A spoof viral ad created by Dave Droga's agency droga5 for clothing company Ecko, in which...that the tagging was pure fiction. Designer and graffiti artist Marc Ecko founded youth clothing and accessories ...

US regulator imposes data measures on TK Maxx parent

LONDON - Clothing store chain TK Maxx's US parent company TJX has agreed to submit to biennial data

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.