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Tomb Raider star in clothing first

Not content with scaling mountains and shooting dragons, cyber-babe Lara Croft, star of the best-selling computer game, Tomb Raider, is now launching her own fashion range, Lara.

Kung Fu web films promote street label PNB Nation

clothing label PNB Nation....The campaign was devised by Toronto-based agency Urban DNA and uses four films made for the internet that celebrate MCing, breakdancing, graffiti and DJing. The first film is set to a hip-hop soundtrack. A man wearing PNB Nation clothes, which sport the brand's trademark crown logo, defeats three ...

Esprit to combine in-store experience with digital presence

LONDON - Clothing brand Esprit will combine in-store marketing with mobile vouchers and its

INTERACTIVE: PRIVATE SURF WITH JANE OSTLER

fashion. If your site were an item of clothing, what would it be?...Websites are the ultimate mix of form and function, and so can be compared with buildings, or even fashion. If your site were an item of clothing, what would it be? Vodafone s site is a garish red jacket with enormous padded shoulders and clunky gold buttons. More Words for more people ...

Intel campaign

are based on Intel workers wearing protective clothing or bunnie suits , board a TechMobile and travel...Computer-chip manufacturer Intel is launching the Pentium 11, its most powerful processor yet, with a multi-million pound campaign featuring the BunnyPeople of previous ads. BunnyPeople, who are based on Intel workers wearing protective clothing or bunnie suits , board a TechMobile and travel ...

Microsoft plans high-street blitz

Microsoft is embarking on a major distribution drive to sell its software packages in clothing...Microsoft is embarking on a major distribution drive to sell its software packages in clothing retailers such as Marks s march into the broader retail market. EMS s other clients include Compaq ... prices. If the consumer wishes to purchase a product from the supermarket or clothing retailer then we ...

Arcadia expands Electro format in Top Shop roll-out

Clothes retailer Arcadia is to start selling consumer electronics products such as personal...Clothes retailer Arcadia is to start selling consumer electronics products such as personal organisers in Top Shop, under the Electro brand. The company already uses the Electro brand on mobile- phone concessions in some of its stores. It is also in discussion with a number ...

Global Brief: Japanese clients unite to win the women’s market - Five companies are using one brand to update their images, Karen Yates writes

, and the WiLL clothing deodorant makes sure it all smells sweet. If this isn t a big enough leap of faith, imagine.... Oh, and the WiLL clothing deodorant makes sure it all smells sweet. If this isn t a big enough leap ...

Playboy launches 'nude-free' iPhone app

and view pictures of the latest 'Playmates', but only with their clothes on....The feature that the app, priced at 1.19, has been unable to carry over from the magazine is the ability to display naked women. Users can only view clothed Playmates and read their Q A sheets. Taking the place of the traditional barely-clad ladies, monthly features will include 'The Playboy Advisor ...

Fast food out but tribes and anti-glamour in for 2003

LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.