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Asda plots online boost for George clothing brand

Adsa is planning to boost engagement with its George clothing brand online following the recent

Luxury clothing label Beulah brings in Rain Communications

Fashion and lifestyle specialist Rain Communications has been chosen to help luxury label Beulah London reach the fashion-conscious consumer.

Man City star to launch own-branded clothing line

by launching his own branded clothing line....line in casual clothing appealing to a young, 20s, demographic. Lescott is following ... lucrative areas. These include promoting their brand, either through putting their names to clothing ... his own perfume and is rolling out his own fashion label. Details of where Lescott's clothing line ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

French Connection 'spring/summer 2012' by 101

French Connection, the clothing brand, has launched a campaign created by 101 to promote its spring...The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...

Brand Health Check: Superdry

The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier...of sourcing arrangements means the group will be able to deliver better-quality clothing at higher profit ... base of Cult Clothing, the owners' other brand interest. The challenges and shareholder caution ...

M&S launches recycling initiative fronted by Joanna Lumley

Lumley, which is designed to encourage customers to recycle unwanted clothing...., with a stunt in which the historic Truman Brewery building is being completely covered in clothes ... or unwanted items of clothing of any brand when they buy a new garment, so it can be reused, recycled ... clothes are seen as a valuable commodity, rather than throwaway items. Follow John Reynolds ...

Asda targets overseas expansion for George brand

of its own-brand clothing label through franchising partnerships....in order to focus its attention on Asda Living, which sells clothing and homeware. Asda is putting ...

Tesco launches virtual 3D fitting room

Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly..., and the system generates 3D virtual images that look like the user. F F fitting will then suggest clothing sizes based on the details. Customers can try clothes on their personalised 3D digital bodies online ... would in a real shop. Tesco is trialling the service via its clothing Facebook page, and will include ...

Lacoste snaps up MPG Media Contacts

and buying account for its clothing and leather goods ranges, after a pitch.

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