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Co-op calls £50m agency roster review

19 Jan 2012 | by Anne Cassidy

is handling the process. The Co-op said that no decision had been taken on whether to ask its agencies ... were also appointed to the Co-op s "support" creative roster. The group retained Rocket as its ... the Co-op s acquisition of the Somerfield supermarket chain and the Britannia Building Society ...

Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

policies a day, with spikes achieved after significant media hits. The Co-op has been invited to discuss ...

Focus, Corporate Reputation: It's the Thought that counts

17 Jan 2012 | by Jonathan Walsh, TLG

has been The Co-op, whose bank has carved out an impressive niche by defining itself against the rest ...

Change4Life launches Supermeals drive amid criticism of brand links

03 Jan 2012 | by Gemma Charles

The 'Supermeals' campaign will send four million recipe leaflets to families that have already signed up to the Change4Life campaign. In addition, supermarkets Aldi, Asda and the Co-op will be offering discounts to the recipe ingredients, such as fruit, vegetables and fish. Chef Ainsley Harriott ...

Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

profiles of the 'big six' supermarkets in the UK - Tesco, Asda, Waitrose, Sainsbury s, Morrisons and Co-Op. Through the research, we ve discovered that Sainsbury s and the Co-Op are already best placed to take ... , and the Co-Op should go after Waitrose on community and Tesco on pleasure. Morrisons on the other hand ...

Thomas Cook reports £398m loss and closes 200 stores

14 Dec 2011 | by John Reynolds

to close 75 outlets following its merger with the Co-op's UK high street business. It will now close a ...

Reputation Survey: Travel agents - Thomas Cook wins travel turf war

03 Nov 2011

in the industry - Thomas Cook, which has just merged with Co-Op Travel, and TUI, which owns Thomson and First ...

PRWeek Awards 2011: Issues and Crisis Management

26 Oct 2011

for sourcing natural gas from shale rock formations. The Co-op, the film's sponsor, had gone further

Intel in agency talks over global ad brief

22 Sep 2011 | by Anne Cassidy

marketing spend with its advertising partners, such as HP, Dell and Sony, as part of its "co-op" programme ...

Is Airmiles making a big mistake by ditching its brand equity for Avios? The Marketing Society Forum

14 Sep 2011

MAYBE - Louise Fowler, Business leader, brand and marketing, The Co-op banking group If the only consideration were Airmiles' English-speaking customer base, my answer would be 'yes, big mistake'. Airmiles was a great idea. It was instantly understandable, appealing at the point of launch and created a ...

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