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Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too

10 May 2012 | by Jeremy Lee

that the Co-op pitch is running concurrently, some have presumably decided to focus on this, perhaps hoping ...

T-Mobile launches Jubilee ad with Harry Hill and David Dickinson

02 May 2012 | by John Reynolds

of other brands, including the Co-op and a number of food brands have undertaken activity linked ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

-operative Village, an event launched by the Co-op in a move to extend its brand.

Pitch Update

26 Apr 2012

The Co-operative has already warned agencies lining up for its 50 million advertising account that they have to choose between itself and Tesco. The shops on the shortlist for the Co-op contest, which is being handled by AAR, are CHI Partners, DDB UK, Leo Burnett and Now. Tesco, which is pitching through ...

We'll Call You - The Co-operative Food

25 Apr 2012

. Mktg I think I saw it on one of your websites. Co-op So you are just enquiring about it? Mktg Yes, I would like to enter so I can host a Jubilee party. Co-op Oh, there is a competition you ... was wondering how I can take part. Co-op Right, I'll have a look for you. I'm just going to go on our main ...

Pitch Update

12 Apr 2012

The pitch, which is being run by AAR, is thought to include up to eight agencies and is being led by the Co-op's marketing chief, Gill Barr, formerly the marketing director of John Lewis. Adidas might be a German brand, but its marketing department is very un-Teutonic about the global pitch process ...

Morrisons ups fuel ante with 15p-off offer

23 Feb 2012 | by Matthew Chapman

-store and the Co-op offered a 5p discount to shoppers who spent 30. Last year's 'Fuel Britannia' campaign ...

Co-op calls £50m agency roster review

19 Jan 2012 | by Anne Cassidy

is handling the process. The Co-op said that no decision had been taken on whether to ask its agencies ... were also appointed to the Co-op s "support" creative roster. The group retained Rocket as its ... the Co-op s acquisition of the Somerfield supermarket chain and the Britannia Building Society ...

Change4Life launches Supermeals drive amid criticism of brand links

03 Jan 2012 | by Gemma Charles

The 'Supermeals' campaign will send four million recipe leaflets to families that have already signed up to the Change4Life campaign. In addition, supermarkets Aldi, Asda and the Co-op will be offering discounts to the recipe ingredients, such as fruit, vegetables and fish. Chef Ainsley Harriott ...

Thomas Cook reports £398m loss and closes 200 stores

14 Dec 2011 | by John Reynolds

to close 75 outlets following its merger with the Co-op's UK high street business. It will now close a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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