We Love Pop teen mag posts strong first edition sales
08 Sep 2011 | by Sophie Maden
by an above-the-line marketing campaign, which included point-of-sale activity in Tesco, Asda, Co-Op ...
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River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
-operative Village, an event launched by the Co-op in a move to extend its brand.
Midweek Sport launches with crude Cheryl Cole shot
16 Aug 2011 | by John Reynolds
. However major supermarkets such as Tesco and Sainsbury with the exception of the Co-op will not list ...
The Co-op appoints MediaCom North to digital business
27 Jul 2011 | by John Reynolds
-operative Food. The Co-op is thought to spend around 50m a year in offline advertising. MediaCom North already oversees the digital planning and buying for other parts of the Co-op's digital business ...
Egmont launches new teen magazine 'We Love Pop'
18 Jul 2011 | by Maisie McCabe
-of-sale activity with retailers such as Tesco, Asda, Co-op, Sainsbury s, Morrisons and WH Smith Travel, advertising ...
News of the World struggles to retain advertisers
07 Jul 2011 | by Jeremy Lee
Procter Gamble, Sainsbury s, T-Mobile and npower were among the first brands to announce that they were monitoring the situation. But then advertisers such as Ford, Vauxhall, the Co-op and Halifax went further by pulling campaigns planned for the newspaper. Their boycott added to the impression ...
Murdoch calls allegations 'deplorable' but NotW's £12m advertisers stand firm
06 Jul 2011 | by Arif Durrani
and announced they will not be advertising with the paper until the issue is addressed include the Co-op ...
Digital Radio UK to launch awareness campaign
25 May 2011 | by Maisie McCabe
The on-air and retail campaign begins next Tuesday (31 May) and will aim to raise awareness of digital radio stations and the different genres available, among people listening to radio stations on an analogue platform. As part of the campaign, retailers, including Amazon, Co-op, Currys, John Lewis, M ...
Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
in between every ad break, including those of Sainsbury's, Xbox, Boots, The Co-op, Ferrero Rocher, Confused ...
Co-op rebrands its Future Travel division for digital age
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
The homeworking division of The Co-operative Travel Group will now include the Co-Op branding in an overhaul that will complete by the end of the year. The move follows a significant drop in the number of calls to the travel homeworkers' service, as consumers are increasingly using the internet instead ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
