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that the Co-op pitch is running concurrently, some have presumably decided to focus on this, perhaps hoping ...
the separate launch in January of Co-op's wider review of the agency roster that handles its 50 million advertising spend. Co-op's roster agencies include the lead creative shop, TBWA\Manchester, and its media ...
The pitch, which is being run by AAR, is thought to include up to eight agencies and is being led by the Co-op's marketing chief, Gill Barr, formerly the marketing director of John Lewis. Adidas might be a German brand, but its marketing department is very un-Teutonic about the global pitch process ...
good news was to follow when PHD retained the ING Direct business and Rocket kept the 60 million Co-op ...
Procter Gamble, Sainsbury s, T-Mobile and npower were among the first brands to announce that they were monitoring the situation. But then advertisers such as Ford, Vauxhall, the Co-op and Halifax went further by pulling campaigns planned for the newspaper. Their boycott added to the impression ...
. She began her career at Lowe, before moving to Duckworth Finn Grubb Waters to head its Co-op account ...
to 12 in the first half of 2009. These included COI, BT, Co-op Group, British Gas and Kraft. Digital ... of reviews up 37 per cent. These included BMW, Plusnet, Virgin Media and Co-op Group. ...
Mindshare was eliminated. The Co-op called the pitch in March following its recent acquisition of the Somerfield supermarket chain and the Britannia Building Society. The pitch was overseen by the Co-op ...
The agency, which has handled creative for the Co-op's food business since 2008, will now oversee the creative account across the group but outside of financial services. A Co-op spokesman said: "In essence ... . Refinery, Delino, Dinosaur and the Bristol-based GHMC have been appointed to the Co-op's support creative ...
Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing. The businesses in the review included Co-op Travel, Co-op Insurance ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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