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The Co-op supermarket group has launched a co-branded TV campaign to signal its merger...The Co-op acquired Somerfield in March last year, but will not fully phase out the name and complete store rebranding until 2011. The ad was created by TBWA\Manchester and features two female members of staff, one from each brand. ...
The company sent out RFIs last week and is looking to appoint a roster of agencies across all product categories except financial. The Co-op's advertising is handled by McCann Erickson, which is not repitching for the business. Its direct marketing is handled by TDA. ...
Robinson, the director of food retail marketing, and Patrick Allen, Co-op's executive director of marketing. The incumbent, McCann Erickson, will not repitch for the account, which includes Co-op's food advertising as well as brand work for its stores. The review does not include advertising for Co-op's financial arm ...
Agency sources said that the Co-op, which sent requests for information to media agencies in March, had opted to maintain its existing agency relationships for the foreseeable future after comparing terms received with that from its incumbent agencies. PHD Rocket will retain the Co-op's main account ...
's honest and it feels right. Ed Gein. Co-op (5) is not ironic at all. If only. There's not much you can ... -fashioned romp, without a post-modern irony that is no longer post-modern (or even modern)? The Co-op's (5 ... Exposure: National TV 5. CO-OP Project: Let's do something good Client: Debbie Robinson, director ...
blogs and brand-generated "consumer" comments (eg. Sony, Walmart). 61. A study by MORI, for the Co-op ... emerged as the most aware, most critical and most supportive of brands like Co-op and Innocent. Chris ...
McCloud's comedy sideburns last week was truly and emphatically ruined by an ad for the Co-op (1 ... the weight of such a long format, and the idea at the core of the Co-op spot is as lacking in upper ... -Mobile's dance-off, Adidas' Originals party and now the Co-op (1). Here's an organisation with a DNA ...
to mark the 25th birthday of the oven chip. The Co-op ad is the culmination of a two-year rebranding process, in which the retailer has worked to refit its 4,300 outlets across the UK. The Co-op spot ...
LONDON - The Co-operative unveiled its two and a half-minute Bob Dylan-accompanied TV spot last night during the 7.40pm ad-break in Coronation Street.
The Co-operative is taking over an entire ad break during Coronation Street to launch its £10 million rebranding campaign.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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