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Co-op partners O2 for location-based ad campaign

The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr...O2 More, the division of O2 Media that operates its location-based function, passed 2m subscriptions in March , and has signed brands as diverse as Marks and Spencer and Adidas, offering discounts or offers to those close to a store. The Co-op now has 3,000 stores and the offer will be sent out ...

Morrisons offers discount fuel as shoppers make fewer trips

for customers who spend 50 or more, and the Co-op offers 5p for shoppers who spend 30 or more. Richard ...

Profile: Kristof Fahy, group brand and marketing director at William Hill

and is the country's second-biggest retailer, in terms of units, behind the Co-op,' he points out. Like any bookie ...

Bacardi rolls out new varieties for pre-mixed range

is promoting its mojito ready-to-serve cocktail bags of crushed ice in Tesco, Sainsbury's and the Co-op ...

The Work: Private View

needed any proof of such a theory, look no further than the new Co-operative (1) TV spot. I like the Co-op ...

Co-op urges viewers to join its 'revolution'

The Co-operative is asking consumers to "join the revolution" in its latest TV campaign, and cement itself as one of the UK's most socially responsible businesses.

Co-op launches sustainability charter to counter 'corporate greed'

The Co-op today (18 February) launched its sustainability charter, pledging to invest £1bn in green...The group's Ethical Operating Plan will span the various Co-op businesses, and has 47 specific ... possible", and reward members who shop ethically. Peter Marks, group chief executive of the Co-op, said ... an increasingly green agenda, pushing "eco-stores" in 500 shops, and stocking sustainably sourced fish . Co-op ...

Reputation Survey: Supermarkets - Consumers drawn to 'one-stop shops'

in the most ethical manner, the Co-op led, picked by 38 per cent of respondents. But despite 81 per cent ... ? Tesco 38% Sainsbury's 21% Asda 21.5% Waitrose 4% Morrisons 12% Co-op 3.5% WHICH ... .5% Waitrose 2% Morrisons 15.5% Co-op 3% WHICH OF THE FOLLOWING SUPERMARKETS OFFERS THE HIGHEST QUALITY ...

Orange and Barclaycard ready for contactless mobile payment

outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co-op ...

Helen Edwards on Branding: Be careful what you wish for

The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than..., is shopping daily at the local Co-op instead. According to Sean Toal, commercial director at The Co ... , and if the Co-op genuinely doesn't mind which way the conversations go, then the ads might do their job, since ... on investment is expected from the board, the Co-op will be hoping for a very specific kind of conversation ...

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