Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
that the Co-op pitch is running concurrently, some have presumably decided to focus on this, perhaps hoping ...
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve ... -based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
T-Mobile launches Jubilee ad with Harry Hill and David Dickinson
02 May 2012 | by John Reynolds
of other brands, including the Co-op and a number of food brands have undertaken activity linked ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
-operative Village, an event launched by the Co-op in a move to extend its brand.
Pitch Update
26 Apr 2012
The Co-operative has already warned agencies lining up for its 50 million advertising account that they have to choose between itself and Tesco. The shops on the shortlist for the Co-op contest, which is being handled by AAR, are CHI Partners, DDB UK, Leo Burnett and Now. Tesco, which is pitching through ...
Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
); and the Co-op operated in the most ethical way (27 per cent). Overall, respondents thought Waitrose (24 per ...
We'll Call You - The Co-operative Food
25 Apr 2012
. Mktg I think I saw it on one of your websites. Co-op So you are just enquiring about it? Mktg Yes, I would like to enter so I can host a Jubilee party. Co-op Oh, there is a competition you ... was wondering how I can take part. Co-op Right, I'll have a look for you. I'm just going to go on our main ...
The changing values and behaviours of UK shoppers
24 Apr 2012 | by Starcom MediaVest Group
battlegrounds for supermarket shoppers amid the economic doom and gloom. Supermarkets Sainsbury s and Co-Op ... , Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ... most at risk from turncoats due to dominant market share Co-Op and Morrisons least at risk ...
Anglia Furniture in hunt for ad agency
12 Apr 2012 | by Anne Cassidy
the separate launch in January of Co-op's wider review of the agency roster that handles its 50 million advertising spend. Co-op's roster agencies include the lead creative shop, TBWA\Manchester, and its media ...
Pitch Update
12 Apr 2012
The pitch, which is being run by AAR, is thought to include up to eight agencies and is being led by the Co-op's marketing chief, Gill Barr, formerly the marketing director of John Lewis. Adidas might be a German brand, but its marketing department is very un-Teutonic about the global pitch process ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
