Bacardi rolls out new varieties for pre-mixed range
25 Mar 2011 | by Sarah Shearman
is promoting its mojito ready-to-serve cocktail bags of crushed ice in Tesco, Sainsbury's and the Co-op ...
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River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
-operative Village, an event launched by the Co-op in a move to extend its brand.
Co-op urges viewers to join its 'revolution'
07 Mar 2011 | by Sara Kimberley
The Co-operative is asking consumers to "join the revolution" in its latest TV campaign, and cement itself as one of the UK's most socially responsible businesses.
Helen Edwards on Branding: Be careful what you wish for
26 Jan 2011
The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than..., is shopping daily at the local Co-op instead. According to Sean Toal, commercial director at The Co ... , and if the Co-op genuinely doesn't mind which way the conversations go, then the ads might do their job, since ... on investment is expected from the board, the Co-op will be hoping for a very specific kind of conversation ...
The Co-op launches 'plea' TV ad
04 Jan 2011 | by Sara Kimberley
The Co-operative Group has launched a multimillion-pound TV campaign playing on convenience, which coincides with its sponsorship of ITV's national weather bulletins.
Co-op launches trials city delivery service in Manchester
08 Dec 2010 | by Ed Owen
competition with the "big four" supermarkets. In March 2009, the Co-op bought Somerfied, and expects to complete rebranding Somerfield stores as Co-op by the end of 2010. Rocket retained the grocer's media ... . In October, the Co-op announced plans to merge its travel business with Thomas Cook , which the Office ...
Grolsch ties-up with Blinkbox on £7m marketing tie-up
12 Nov 2010 | by John Reynolds
The activity is part of Grolsch's "If it ain't got that swing" advertising push, which has been in cinemas since the spring. The latest instalment offers consumers the chance to view discounted films online through Blinkbox. The offer is available at a number of stores including Asda and the Co-op ...
Andrew Walmsley on Digital: Starbucks' grande strategy
03 Nov 2010 | by Andrew Walmsley
from Tesco and The Co-op - although roll-out costs for Starbucks are far cheaper, as consumers bring ...
Bavaria Beer website traffic rockets after World Cup stunt
18 Jun 2010 | by Katherine Levy
and the Co-op. The company's alcohol-free beer had a 7% share of the low alcohol beer market in 2008. ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op....-to-grave Co-op, which was ubiquitous in the lives of ordinary people from its foundation in 1844 until it lost the plot in the mid-20th century. At its height, the Co-op accounted for 25% of grocery sales, led ... of their lives? It is more than that. Tesco's deep capability, like that of the old Co-op, isn't grocery retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
