Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
that the Co-op pitch is running concurrently, some have presumably decided to focus on this, perhaps hoping ...
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Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve ... -based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...
Pitch Update
26 Apr 2012
The Co-operative has already warned agencies lining up for its 50 million advertising account that they have to choose between itself and Tesco. The shops on the shortlist for the Co-op contest, which is being handled by AAR, are CHI Partners, DDB UK, Leo Burnett and Now. Tesco, which is pitching through ...
Anglia Furniture in hunt for ad agency
12 Apr 2012 | by Anne Cassidy
the separate launch in January of Co-op's wider review of the agency roster that handles its 50 million advertising spend. Co-op's roster agencies include the lead creative shop, TBWA\Manchester, and its media ...
Pitch Update
12 Apr 2012
The pitch, which is being run by AAR, is thought to include up to eight agencies and is being led by the Co-op's marketing chief, Gill Barr, formerly the marketing director of John Lewis. Adidas might be a German brand, but its marketing department is very un-Teutonic about the global pitch process ...
Co-op calls £50m agency roster review
19 Jan 2012 | by Anne Cassidy
is handling the process. The Co-op said that no decision had been taken on whether to ask its agencies ... were also appointed to the Co-op s "support" creative roster. The group retained Rocket as its ... the Co-op s acquisition of the Somerfield supermarket chain and the Britannia Building Society ...
School Reports 2011: PHD Group
05 Sep 2011 | by Staff
good news was to follow when PHD retained the ING Direct business and Rocket kept the 60 million Co-op ...
News of the World struggles to retain advertisers
07 Jul 2011 | by Jeremy Lee
Procter Gamble, Sainsbury s, T-Mobile and npower were among the first brands to announce that they were monitoring the situation. But then advertisers such as Ford, Vauxhall, the Co-op and Halifax went further by pulling campaigns planned for the newspaper. Their boycott added to the impression ...
Co-op urges viewers to join its 'revolution'
07 Mar 2011 | by Sara Kimberley
The Co-operative is asking consumers to "join the revolution" in its latest TV campaign, and cement itself as one of the UK's most socially responsible businesses.
The Co-op launches 'plea' TV ad
04 Jan 2011 | by Sara Kimberley
The Co-operative Group has launched a multimillion-pound TV campaign playing on convenience, which coincides with its sponsorship of ITV's national weather bulletins.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
