22 May 2012
| by Daniel Farey-Jones
alluded to the company's new global partnership with Coca-Cola, which was announced a month ago.
He ...
22 May 2012
| by Daniel Farey-Jones
Microsoft
76,651
-2%
0
6
Coca-Cola
74,286
1%
1
7
Marlboro ...
/A
* The Brand Value of Coca-Cola includes Lights, Diets and Zero
** The Brand Value of Budweiser ...
18 May 2012
| by Matthew Chapman
Reng in his new role will report into managing director Jon Davie and will oversee all digital production within the agency, working across clients including Coca-Cola, BT, The Economist, Bupa, National Trust, Yahoo! and Macmillan Cancer Support. He will also work closely with chief technology officer ...
18 May 2012
| by Maisie McCabe
of encouraging people to pay more for a soft-drink competing against Coca-Cola would be to increase price ...
16 May 2012
| by Matthew Chapman
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness...into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown ...
a Fan-Nation app to create their own super fan character.
Coca-Cola is currently running a 'Coke ...
also partnered with EA Sports to conduct sampling in city centres in Britain.
Until now, Coca-Cola ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
11 May 2012
brands FMCG brands have a strong editorial presence in Egypt, with Nestle, P&G
and Coca-Cola leading ...
10 May 2012
| by Loulla-Mae Eleftheriou-Smith
) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ...
-term success of energy-drink brands.
BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ...
't buy into the appeal of shots.
What is the future for the sector?
At Coca-Cola, the launch ...
10 May 2012
| by John Tylee
Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...
09 May 2012
| by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...