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be possible, it is a fair return. Two corporate partnerships being run by Coca-Cola are great examples ... those who choose not to drink on a night out a 'buy one, get one free' on Coca-Cola or Diet Coke ... , Coca-Cola has partnered with StreetGames, a national charity that helps young people in disadvantaged ...
One of the challenges an advertiser faces when considering using interactive TV is whether the content is good enough to provide consumers with a richer brand experience than the basic TV spot. Entertaining, value-adding content is crucial to getting consumers to interact with your ad.
Coca-Cola is launching its first Hallowe en-themed campaign as the festival becomes increasingly...Coca-Cola is launching its first Hallowe en-themed campaign as the festival becomes increasingly popular in the UK. A television ad by Publicis is based around the current branding campaign ... and mystery, will really bring Hallowe en alive for consumers, said Coca-Cola & Schweppes marketing ...
Coca-Cola begins screening a new TV ad for Diet Coke on May 10, with a new strapline Live Your...Coca-Cola begins screening a new TV ad for Diet Coke on May 10, with a new strapline Live Your Life replacing the old Just for the taste of it . The ad focuses around Diet Coke s trademark hunk ... of the window.The ad was originally created by Leo Burnett s Milan office. Coca-Cola uses a variety ...
Coca-Cola is anticipating disappointment in the next stages of the World Cup and is running a new...Coca-Cola is anticipating disappointment in the next stages of the World Cup and is running a new ad campaign to reflect it. Love , which breaks next week, reflects the mood of fans ... giant, whatever happens, Coca-Cola will always be there to refresh them. The ad, through Amsterdam ...
The Coca-Cola Company, one-time global corporate and marketing icon, is losing its lustre. Anti ... and high-profile mistakes. The value of the Coca-Cola brand declined by 4% to $67.3bn (£37.7bn) last year ... of Pepsi Cola rose 14%. On top of this, a recent NOP World survey found that trust in Coca-Cola fell from ...
Coca-Cola has shortlisted DMB s Mindshare operation....Coca-Cola has shortlisted DMB s Mindshare operation. ...
Coca-Cola Enterprises (CCE) Europe has called in Mandate Communications to raise awareness of its...CCE manufactures, sells and distributes Coca-Cola's 80 different soft drink products. Mandate's brief is to increase awareness of CCE's achievements and leadership in the CSR field. The agency will roll out a senior-level speaker programme across Coca-Cola's key European territories. Mandate won ...
Charlotte Oades, regional director of Coca-Cola GB, has been promoted to the new position
Coca-Cola is looking to combat negative press about the value of recycling in the UK by handing out...PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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