Celebrity-based ads most likely to hit the headlines
01 Feb 2002
of the other ads in the top five - Coca-Cola, J Sainsbury, and Pepsi. The highest non ...
Search results for Coca-Cola
Search filters:
By Channel
-
Advertising
Click 
to remove filters
Add Search Filters:
By Publication
- PR Week UK (6)
By Industry Sector
- Financial Services (1)
- FMCG (2)
INTERNATIONAL: Coke forces Pepsi off Ogilvy's books
06 Sep 2002 | by SANGEETA MULCHAND
Coca-Cola external affairs director Katie Meech, confirmed that 'part of that realignment naturally included a clause preventing creative services for competitor accounts'. Sources close to Pepsi ... its advertising arm, but this is expected to happen soon. Meech said that Coca-Cola had 'a roster ...
CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal
04 Sep 1998 | by JENNIFER WHITEHEAD
Client: Coca-Cola...Client: Coca-Cola PR Team: Cohn and Wolfe Campaign: Diet Coke break Timescale ... ) In April this year, Coca-Cola launched the latest advertisement for Diet Coke. The advertisement features ... -known personalities Ant and Dec. Coca-Cola received over 600 enquiries for vending machines following calls ...
Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore
29 May 1998 | by KIERAN MOORE
with size or market leadership. Say brand and the response is likely to be Coca-Cola, Sony or McDonald s ...
Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.
14 Mar 1997 | by LEXIE GODDARD
Coca-Cola, General Motors, Nestle and Unilever. To Weber, the Ludgate deal is just the start ...
CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game
10 May 1996 | by KATE NICHOLASJEREMY SLATER
third of Europe s cola drinks but is still behind its rival Coca Cola and now faces competition from the likes of Virgin Cola. Pepsi s UK market share currently stands at 21.3 per cent against Coca-Cola ...
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
