25 May 2012
| by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola.
In Europe, we are always looking for commercial ...
24 May 2012
| by Sarah Shearman
with artists and their fans.
Coca-Cola, which has a relationship with the music industry that dates back ...
evolution
Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
with Coca-Cola for its Olympics 'Move to the beat' activity, recording with a brand is no different from ...
24 May 2012
associate themselves with them. Coca-Cola has a strong enough UK presence to be able to do it successfully ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
.
Compared to other carbonated drinks, sales of Vimto are relatively small.
Market leader Coca-Cola ...
22 May 2012
| by Daniel Farey-Jones
Microsoft
76,651
-2%
0
6
Coca-Cola
74,286
1%
1
7
Marlboro ...
/A
* The Brand Value of Coca-Cola includes Lights, Diets and Zero
** The Brand Value of Budweiser ...
18 May 2012
| by Maisie McCabe
of encouraging people to pay more for a soft-drink competing against Coca-Cola would be to increase price ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
10 May 2012
| by Loulla-Mae Eleftheriou-Smith
) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ...
-term success of energy-drink brands.
BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ...
't buy into the appeal of shots.
What is the future for the sector?
At Coca-Cola, the launch ...
10 May 2012
| by John Tylee
Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...
09 May 2012
| by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...