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NBA gets serious about cracking UK

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...

The changing face of music tie-ups

with artists and their fans. Coca-Cola, which has a relationship with the music industry that dates back ... evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ... with Coca-Cola for its Olympics 'Move to the beat' activity, recording with a brand is no different from ...

Where are the Jubilee commercials?

associate themselves with them. Coca-Cola has a strong enough UK presence to be able to do it successfully ...

Vimto partners with Vevo to target teens

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...

Apple cements most valuable brand status as UK's giants slide

Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

of encouraging people to pay more for a soft-drink competing against Coca-Cola would be to increase price ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

High times for booming energy-drinks sector

) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ... -term success of energy-drink brands. BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ... 't buy into the appeal of shots. What is the future for the sector? At Coca-Cola, the launch ...

How M&C Saatchi finally got its global act going

Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...

McDonald's serves up 'one a day' fizzy drink for kids

will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.