Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
alluded to the company's new global partnership with Coca-Cola, which was announced a month ago. He ...
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My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
recruit, Michael Dick, recently joined from Coca Cola EMEA as head of strategy for Global Solutions ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Unilever sponsors Vevo summer festival programme
01 May 2012 | by Sarah Shearman
in the UK a year ago, and while it has had around 50 brand partners, including Coca-Cola and BT ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
MEC appointments bolster its strategy team
26 Apr 2012 | by Maisie McCabe
MEC has appointed Michael Dick, the communications planning director at Coca-Cola North West Europe...years in Milan, London and New York. Dick worked at Coca-Cola for 13 years and built the brand ... for Coca-Cola's "move to the beat" London 2012 Olympics campaign. Ling said: "It's a fantastic testament ...
City of London Gateway site goes live
23 Apr 2012 | by Nick Batten
, Coca-Cola and Nokia. Grant Branfoot, sales director for Outdoor Plus, said: "With two major digital ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...
Katherine Levy: Occasional users of brands are not just advertising wastage
29 Mar 2012 | by Katherine Levy
that Coca-Cola views a consumer who buys three cans of Coke a year as a "heavy user".
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
