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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
. In return for their investment sponsors expect a meticulous PR effort. Coca-Cola, an official ... -strong World Cup team working across three sponsors - Canon, Coca-Cola and Braun. Sarah Gower ... on and off the pitch as they happen. Major sponsors such as Coca-Cola and Adidas are working ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
