Search results for Coca-Cola

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Vimto partners with Vevo to target teens

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...

ISBA president Woods: Marketers must shape online regulation

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry...addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Unilever tops 2012 Marketing Society Awards nominations

ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

Coca-Cola partners Spotify to boost music association

Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand...year. Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music's global activity. In return, Coca-Cola will integrate Spotify into its Facebook presence and timeline. Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...

Which Olympic sponsor ads are most shared?

5. British Airways 'boy' All time: 8,039 6. Coca-Cola ...

Vevo claims 23% user growth one year after launch

with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...

Facebook is a lower quality medium than TV, says marketing academic

corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ... , Sharp used the example of Coca-Cola. In 2005, British Coke buyers bought an average of 12 cans ...

Diet Coke partners with IPC to boost fashion strategy

director, Coca-Cola GB said: "We are delighted to introduce the new 'Style it light' platform ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... manager, Quaker Oats (1993-1997) - Various roles, rising to global brand manager, Coca-Cola (1997-1999) - Marketing manager for Diet Coke, Coca-Cola UK (1999-2005) - Division marketing director, Coca-Cola North ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.