23 May 2012
| by Loulla-Mae Eleftheriou-Smith
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Compared to other carbonated drinks, sales of Vimto are relatively small.
Market leader Coca-Cola ...
02 May 2012
| by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry...addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...
01 May 2012
| by Kim Benjamin
ASOS
Dr Pepper the Pepperhood (Coca-Cola) Zone
Lynx Excite Unilever
Skoda Fallon Skoda ...
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
19 Apr 2012
| by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand...year.
Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music's global activity. In return, Coca-Cola will integrate Spotify into its Facebook presence and timeline.
Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...
18 Apr 2012
| by Ben Hall
5. British Airways 'boy'
All time: 8,039
6. Coca-Cola ...
05 Apr 2012
| by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
26 Mar 2012
| by Maisie McCabe
corporate sponsors include Coca-Cola, Unilever and Procter Gamble.
Sharp said earned media ...
, Sharp used the example of Coca-Cola.
In 2005, British Coke buyers bought an average of 12 cans ...
23 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
director, Coca-Cola GB said: "We are delighted to introduce the new 'Style it light' platform ...
23 Mar 2012
| by Rachel Barnes
Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ...
manager, Quaker Oats (1993-1997)
- Various roles, rising to global brand manager, Coca-Cola (1997-1999)
- Marketing manager for Diet Coke, Coca-Cola UK (1999-2005)
- Division marketing director, Coca-Cola North ...
14 Mar 2012
. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...